
The following focused and well-written article was shared by MattG., an Ad Stacker from the early days who works for a big brand service supplier in the advertising industry. It’s a much shorter read and no less impactful.
https://www.mediapost.com/publications/article/405497/a-change-is-coming-for-agentic-ad-agencies.html
Article 2 is from Ad Age via MattG. as well. He is (most likely) not an “innie” from Severance.
https://adage.com/technology/ai/aa-how-ai-impacts-agency-marketing-jobs/