SocialTies, a new free digital platform co-founded by three-time All-Ireland winner Walter Walsh, has officially launched. Built for community groups, such as schools, and grassroots organisations, SocialTies brings everything – from fixtures and results to ticketing, training resources, messaging, and exclusive content – into one unified, branded space. Designed around the real needs of today’s communities, the platform puts connection, identity, and community impact at its core.
Walter and his team have addressed a common frustration faced by organisations, relying on multiple disconnected tools to manage day-to-day communication and operations. Instead of navigating between group chats, outdated websites and scattered emails, SocialTies brings everything into one streamlined, purpose-built environment, finally offering a digital solution tailored to how real communities work.
“We built SocialTies because communities deserve better,” said Walter Walsh, CEO and Co-Founder of SocialTies, “For too long, they’ve been expected to make do with outdated websites, scattered group chats, and platforms that were never built for them. This isn’t about adding more noise, it’s about giving community groups, schools and grassroots organisations the digital infrastructure to connect, grow, and take ownership of their space online.”
SocialTies is built on a new advertising model that delivers value to both communities and businesses. The platform is completely free to use both for individual users and the organisations themselves, with revenue generated through its Community Shared Advertising Model. Businesses gain targeted access to engaged, local audiences in a trusted environment, while 50% of all ad revenue is returned directly to the organisations and communities using the platform.
Brendan Kavanagh, Co-Founder of SocialTies, said: “Too many community platforms fail because they rely on goodwill, not good models. With SocialTies, we set out to create something that’s commercially robust and genuinely useful – it is a platform where local advertisers can reach engaged audiences in a meaningful way, while directly funding the communities they care about. It’s digital advertising that delivers real ROI.”
The first live platform built on SocialTies is Kilkenny Cats Social, created in partnership with Kilkenny GAA. As the pilot rollout, it demonstrates how the platform can be adapted to reflect the identity and structure of any organisation, in this case, one of Ireland’s most iconic sporting communities.
Beyond content and communication, the partnership highlights SocialTie’s mission of community engagement at all levels – 50% of all advertising revenue generated on the app goes directly back to Kilkenny GAA, supporting grassroots development and major projects like the new Centre of Excellence.
Walsh, a former Kilkenny Senior hurler added, “Kilkenny has given me so much, on and off the pitch, so launching our flagship product here means a huge amount to me. We built Kilkenny Cats Social to reflect everything this county stands for: pride, purpose, and community. I’m proud that we’re starting in Kilkenny, and even prouder that every tap, every ad, and every message on the platform gives something back to the place that shaped me.”