Refreshed EVs are the best EVs: how rapid updates are redefining car ownership

You’ve probably heard the news: the EV market isn’t growing as fast as it used to, at least here in the US. Teslas are, in some people’s eyes, toxic, EV prices are still too high, tariffs are fueling economic uncertainty, and EV incentives are going away. Charging infrastructure seems to be the only area where the EV market is making progress, thanks in part to Supercharger competition and the adoption of NACS (the North American Charging Standard).

On the surface, low resale values are also a major obstacle to EV adoption. But in reality, low resale values are making used EVs far more affordable, and teaching consumers that – just like smartphones – EVs are better leased than owned. EV tech is moving too fast for ownership to make any sense, at least today. But it’s the way EVs can be quickly updated – both in hardware and software – that’s redefining the car ownership experience.

Updates are different with EVs

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