Dell Technologies has today announced the launch and availability of its next generation of flagship laptops, now rebranded under the new Dell Premium line. The Pro Max marks a new chapter in Dell’s premium offering, replacing the XPS brand while retaining its hallmark craftsmanship, performance, and design. The new line includes the Dell 14 Premium and Dell 16 Premium and are positioned as the company’s lead offering for users seeking high-performance, future-ready devices. The laptops are now available in Ireland.
New Pro Max laptops have AI features
Built on Intel® Core
Ultra 200H series processors, the Dell Premium range delivers significant gains in both performance and battery life. The 14.5-inch and 16.3-inch screens offer increased display real estate without expanding the devices’ footprint, while OLED options with 4K resolution and 120Hz refresh rates provide enhanced visual quality. The range also includes features such as EyeSafe® technology for reduced blue light exposure and Liquid Crystal Polymer fan blades designed for more efficient, quiet cooling.
Kevin Terwilliger, Vice-President and General Manager of the PC Product Management Group, Dell Technologies said: “We’re in a dynamic era where technology serves as both the tool and the canvas for ideas and innovation. Built for the power users, engineers, creators and AI developers transforming industries, these AI PCs not only handle the most demanding AI workflows but set the standard for performance and creativity.
“Reliability, configurability, and performance aren’t just features—they’re the foundation. We know professionals need tools they can count on to tackle their most critical and impactful workloads, and that’s what we deliver.”
Early benchmarks show up to 33% improved performance for general use and up to 21% faster speeds for lighter creative workloads. The 14-inch model offers up to 20 hours of streaming battery life, with the 16-inch version extending to 27 hours using energy-efficient 2K displays. Both laptops support memory speeds up to 8400MHz, while advanced multithreading improves performance for heavier workflows such as video editing or content processing.
The Dell 16 Premium can be configured with up to Intel® Core Ultra 9 processors and offers 45W sustained CPU power. An optional NVIDIA RTX 50 Series GPU delivers AI-enhanced graphics and DLSS 4 for accelerated image rendering, while Thunderbolt 5 connectivity (optional) supports transfer speeds up to 120Gbps and multi-monitor setups with up to four 8K displays.
The smaller Dell 14 Premium model includes integrated graphics with 29% faster processing, and optional RTX 4050 GPU for enhanced creative performance. Both models support Wi-Fi 7 for improved network speed and responsiveness.
Build quality and materials used by Dell remain a key focus, with both devices featuring CNC-machined aluminium, Gorilla Glass 3, and a streamlined edge-to-edge design. Sustainability measures have also been expanded, with the range meeting ENERGY STAR 9.0, EPEAT Gold Climate+, and integrating recycled aluminium and plastics in both construction and packaging.
All devices ship with Windows 11 and include Copilot on Windows, Microsoft’s integrated AI assistant. The release comes ahead of the October 2025 end-of-support date for Windows 10, as businesses and consumers here in Ireland prepare to upgrade to more secure and modern platforms.
Pricing and Availability
- Dell 14 Premium starting at €1,899.00 is now available
- Dell 16 Premium starting at €1,998.99 is now available
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