The services will be rolled out under a new brand, Flexar
Singapore car-sharing company BlueSG is preparing to roll out a new service under a new brand, Flexar.
In comments to CNA, BlueSG confirmed that Flexar is currently in the “beta phase” of its shared car mobility service. It is slated to launch later this year.
The move comes around seven months after the company ceased its operations on Aug 8, 2025 and let go of staff.
The new brand will have the same operating concept, which allows users to pick up a car from a station near them and drop it off at another location in Singapore.
Flexar is recruiting early testers
In response to The Straits Times, a BlueSG spokesperson shared that the team behind Flexar is currently focused on “testing and refining a range of exciting new offerings designed to enable flexible urban mobility.”
The new service will introduce a revamped platform, a refreshed fleet featuring a different mix of vehicles, and an expanded network of pick-up and drop-off points. It is also expected to deliver “greater reliability and a smoother user experience.”
However, the spokesperson declined to share further details, such as pricing or the total number of pick-up and drop-off points, until the official launch.
Between Jan and Mar 2026, BlueSG has also been hiring for several roles, including automotive technicians, an operations manager, and customer service agents, across various job portals.
On Mar 9, the company reached out to its community to recruit early testers ahead of the official launch. The invitation, shared in a BlueSG Telegram user group, asked interested participants to complete a questionnaire. Shortlisted users will be able to try the revamped service and provide feedback.
Flexar has also launched a website, with more details listed as “coming soon.”
“Access reliable cars when you need them, where you need them. No ownership hassles, no long-term commitments, just seamless A-to-B journeys across Singapore,” the company wrote on its homepage.
BlueSG ceased operations & laid off staff in Aug 2025
Back in Aug 2025, BlueSG announced a “pause” to its services and retrenched the majority of its employees shortly after.
At the time, the company said it planned to return with an “upgraded” service powered by “advanced technology, deep expertise, and enhanced operational capabilities.”
The overhaul was driven by the company’s observations of changes in Singapore’s car-sharing landscape and the opportunity to scale its user base.
Since the pause, BlueSG’s fleet of around 190 electric Opel Corsa‑e hatchbacks has been sold to car dealers or listed on used-car marketplace Sgcarmart.
Meanwhile, about 790 units of the purpose-built Blue Car were scrapped after the Land Transport Authority did not permit the vehicles to be transferred for uses outside the electric car-rental trial scheme. The vehicles were initially expected to be sold to Tribecar, another car-sharing operator in Singapore.
BlueSG’s pause also had ripple effects across the industry. French energy giant TotalEnergies, which previously served as BlueSG’s main charging infrastructure provider, exited Singapore’s EV charging market. By the end of 2025, it had transferred its network of more than 1,400 public charging points to other operators.
BlueSG was first launched in 2017 under the EV car-sharing programme by the Land Transport Authority. It was initially a subsidiary of the French Bolloré Group, but in 2021, the service was acquired by Singapore-based Goldbell Group.
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Featured Image Credit: Wirestock Creators via Shutterstock.com/ Flexar