‘Severance’ mural debuts at Apple’s usual spot in Melrose Mural Alley | Image Credit: Apple TV+
Apple has gussied up its usual art and advertising spot in Los Angeles’ Melrose Mural Alley with a larger-than-life “Severance” mural. Here’s what it looks like, and what’s been there before.
On August 7, 2025, Apple TV+ shared a new post to the official Apple TV+ Instagram page. It showed a series of pictures of a brand new, “Severance”-themed mural.
The caption on the image reads: “‘The Exalted Victory of Cold Harbor’ has escaped the severed floor. Selfie accordingly.” In a couple of the photos, Adam Scott, who stars as Mark Scott in the series, has done just that.
The mural comes as yet another one of Apple’s pushes to promote its most popular series. Recently, it was announced that the series will be back for a third season, and there may even be a spin-off in the works.
Adam Scott snaps a selfie with ‘Severance’ mural | Image Credit: Apple, Adam Scott
If you’re in the area and you’d like to check out the “Severance” mural yourself, you can find the mural at 7769 Melrose Ave, Los Angeles, CA 90046.
Apple’s go-to LA mural wall
This location isn’t new to Apple, either. It’s located at the entrance of a location known as the Melrose Mural Alley.
Apple has leased the space since at least 2021 and has used it to promote various things. A quick look at both Google and Apple Maps gives us an approximate timeline.
Other murals Apple created for the spot | Image Credit: Google Maps, Apple Maps
In 2024, Apple leased the space to advertise the iPhone 15. In 2023, Apple Maps shows that the spot hosted a mural for the newly released iPhone 14 in yellow.
In 2022, the spot featured a mural reminiscent of Apple’s classic “Silhouette” campaign, this time advertising AirPods with Spatial Audio. And in 2021, Apple TV+ took over the spot to promote the Billie Eilish documentary “The World’s a Little Blurry”.
Prior to Apple holding the spot, other companies had also used it to promote products and services. Starz used it twice to promote its series “Vida,” Califa Farms used it to promote its almond milk, and both Delta and T-Mobile have used it as well.