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ZDNET’s key takeaways
- Apple TV+ is offering a discount to customers who try to cancel.
- Offer is $5.99 a month for two months, more than 50% savings.
- Discounts are rare, but there are other ways to save, too.
If the Apple TV+ price hike last week has you rethinking your subscription, there’s good news. You now have an opportunity to lower your cost.
Shortly after Apple raised the price of its streaming service to $12.99 a month from $9.99 a month, some users who decided to cancel were offered unadvertised savings. They were given a deal to pay $5.99 a month for two months — before a return to the new normal price.
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After one user shared their experience of getting the deal in the Apple TV+ subreddit, other users quickly chimed in that they were able to claim it, too, meaning it’s a widespread deal.
Who can get this deal?
Unfortunately, it seems like this deal is only for existing customers, not new ones.
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New customers did have a chance to save more than $50 on a subscription by paying $99 for a year, but it doesn’t appear that offer exists anymore. The offer was there when I checked last week but wasn’t showing up this morning.
Other ways to save
Outside of this offer, there are still ways to save if there’s something you want to see on Apple TV+. Buying a new Apple device scores you three free months, T-Mobile subscribers can get a free year, you can sign up for Apple One, and Comcast offers a bundle with other services. As with most things Apple, straightforward discounts aren’t common.
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The practice of threatening to cancel to save isn’t new. Users did the same thing when YouTube TV raised its price last year, and it’s something I have to do often with my internet provider, my car satellite radio, and nearly every other subscription I have.