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ZDNET’s key takeaways
- Microsoft, Nvidia, and Google top the agentic AI market.
- Agentic AI automates problem-solving in real time.
- The tech will significantly impact enterprise productivity.
Research And Markets’ 2025 360 Quadrant analysis aims to provide insights into the global agentic AI market. The study, published Thursday, includes the market’s key players, technological advancements, product innovations, and emerging trends — and right now, Microsoft’s Copilot enterprise solutions, Nvidia’s GPUs, and Google’s Gemini-powered productivity tools lead the industry.
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The analysis ranked companies based on annual revenue, geographic presence, growth strategies, investments, and sales strategies. It asserts that the big three — Microsoft, Nvidia, and Google — invest in research and development, form strategic partnerships, engage in collaborative initiatives to spark innovation, and expand their global footprint, all to maintain a competitive advantage.
Agentic AI refers to an AI system that can complete specific tasks with little to no supervision. The system consists of machine learning models that emulate real-time human decision-making to solve problems. According to the 360 Quadrant, this type of AI system will heavily impact enterprise operations by using automation to solve problems without much human oversight.
Microsoft
Microsoft’s Copilot takes first place in the 360 Quadrant analysis, thanks to Copilot’s presence across the company’s enterprise solutions, including Microsoft 365, Azure, and GitHub. According to the report, Copilot integration within these services allows Microsoft’s agentic AI to complete embedded tasks like drafting emails and updating CRM fields.
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Two of Microsoft’s great strengths are that it uses Azure OpenAI, a generative AI service that integrates OpenAI models into its Azure cloud platform, and Semantic Kernel, a development kit used to incorporate large language models into applications, according to the analysis.
The 360 Quadrant asserts that Copilot’s use for enterprise productivity and Azure OpenAI and Semantic Kernel’s orchestration capabilities position Copilot as crucial to enterprise productivity and autonomy.
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According to the analysis, Microsoft’s agentic AI market share ranges from 8% to 10%.
Nvidia
Nvidia’s position in the agentic AI market is defined by its GPUs, the specialized hardware that trains and runs complex AI models. According to the 360 Quadrant, Nvidia attributes its 7% to 9% agentic AI market share to its hardware expertise, supporting operational innovation across industries.
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The report credits Nvidia’s place in the agentic AI market to its ability to capitalize on the transition to autonomous systems, and its focus on high-performance computing solidifies it.
According to the 360 Quadrant, Google has redefined its AI strategy from offering consumer-centric AI tools to presenting enterprise-friendly solutions powered by Gemini. Gemini appears across Google’s productivity tools suite, including Gmail and Google Cloud.
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The 360 Quadrant asserts that Google’s strength within the agentic AI market is based on its AI model’s real-time collaboration and native access to swaths of data resources. Google enjoys a 6% to 8% share of the agentic AI market.