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ZDNET’s key takeaways
- Hisense’s new 136-inch micro-LED TV is on sale now.
- It is $50,000 off. It originally carried an MSRP of $149,999.
- This is Hisense’s first micro-LED TV offering.
If you think bigger is always better, Hisense has something you might be interested in.
The company’s absolutely monster, ultra-premium 136MX Micro-LED TV is officially on sale. If you missed the unveiling announcement back in January, the 136MX isn’t just a model number — it’s the TV’s size.
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Hisense’s newest offering, a massive 136-inch, anti-glare display, carries a just as massive price. It has an MSRP of $149,999, but it is currently on sale for $50,000 off, or $99,999 at Best Buy. First spotted in mid-September 2025 at $20,000 off, the discount is now even better as of Sept. 25 (although you won’t be able to get it until end of October).
All you have to do is add the deal to your cart and check out — the discount applies automatically. Best Buy also includes free installation (a $399 value).
Hisense says the TV was built in response to consumer demand for larger sets, but will anyone buy this one? Is it actually worth it? For comparison, Sony’s 114-inch micro-LED from last year carried a similar price tag of $150,000.
What a $99,999 TV looks like
Naturally, the specs on this set are pretty impressive.
It’s a micro-LED (25 million microscopic LEDs to be exact), so it doesn’t need a separate backlighting system. This means a brighter picture, better color, and better contrast than its mini-LED counterparts. Its 10,000 nits of brightness is far above most other sets on the market, and it runs on Hi-View AI Engine X, which uses AI-based algorithms to optimize each frame.
Hisense noted that the 136MX has a 90% BT.2020 color gamut and a display that’s both Pantone Validated and Pantone SkinTone Validated (meaning you’ll get near-perfect color accuracy). It’ll have Dolby Vision IQ, Dolby Vision, and Dolby Atmos, but not the just-announced Dolby Vision 2. A refresh rate of 120Hz, Auto Low Latency Mode, and FreeSync Premium Pro will appeal to gamers.
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One last warning: televisions are measured diagonally, but the actual width of this set is just over 118 inches, or 9.8 feet. This TV might fit in your home if you’re going straight inside from the door, but if you have to go around any corners, you might be in trouble.
While this set obviously isn’t intended for the average consumer, it does show a shift toward larger sets. Most of this year’s best TVs offer a 98-inch option, and several manufacturers offer options well over 100 inches.